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In today’s modern world where information is easily accessible, consumers are more educated than ever. According to a recent study from Semrush, nearly 60% of Google searches ended without consumers clicking to a final destination. Instead, consumers were more likely to start a new search query or end the session altogether. However, the report also found that 30% of all clicks from Google searches go to Google-owned properties such as

With so many options available today in digital marketing, it can be difficult to know which tactic is going to be the most effective for your business. Search Engine Marketing has oftentimes been thought of as the best course of action to get customers, and while it’s still a highly successful tactic, it may not always be the best fit for a business that is looking to gain traffic to

These days, Google is constantly making changes to its search algorithm, affecting how it works for both businesses and consumers. Some of the more recent changes, such as the AI Overview pulling misinformation, have been discussed in marketing circles, while others are ignored or disregarded, such as Google’s changes to mobile site indexing. But what do these changes entail, and what does it mean for your site and its optimization?

In today’s fast-paced digital world, where the lifespan of a social media post can feel as fleeting as a blink of an eye, timing holds the key to unlocking the full potential of your online presence. Every like, share, and comment hinges not only on the quality of your content but also on the precise moment it enters the sea of information that is social media. In this era of

You’ve set up your website, your digital marketing tactics are running, but the leads are just not coming in. What’s missing? This is a dilemma many businesses face, and it’s often not due to a lack of effort, but rather a need for more refined tools and strategies. Identify Your Visitors Most visitors leave websites without a trace. Onsite LeadGen offers technology that helps identify these anonymous visitors. By understanding

With more and more advertisers getting involved in the digital advertising space, things can get saturated and it can be difficult for your ad to stick out. Reaching your target audience now takes more than an eye-catching ad, it involves a strategic approach that maximizes every opportunity to engage your potential customers. One of the strategies digital marketers use is called “Ad Retargeting”, sometimes called “Campaign Retargeting”. In this blog,

Geofencing is a great tactic for finding an advertiser’s relevant and desired audience, and serving ads to them. However, this is not a one-size-fits-all strategy, and not every advertiser is right for this tactic. In this blog we will discuss the basics on what geofencing is and who is a good fit for this tactic. What is Geofencing? Geofencing is a location-based marketing tactic that allows us to serve ads

In the ever-changing landscape of advertising comes new opportunities to maximize your brand’s reach and impact. Introducing “Zip Code Based Streaming TV.” Streaming TV has been around for several years now, but strategically targeting the end user at the zip code level is fairly new. In this article, we will define what zip code-based streaming TV is, how it works, who stands to benefit from it and why it’s becoming

In 2023, there was an increase in ADA digital accessibility lawsuits, with a total of 4,605 reported cases. This represented a 14.1% rise from the 4,035 cases reported in 2022, marking a notable surge in ADA digital accessibility lawsuits. What is Web Accessibility? Web Accessibility, guided by the Web Content Accessibility Guidelines (WCAG), is about designing and maintaining your website to ensure it’s accessible to individuals with disabilities, including those

Have you ever heard of Facebook Marketplace? Facebook Marketplace has evolved into one of the most popular e-commerce channels out there, with an average of one billion users per month. Does this sound like a place you and your business might want to be? Learn more about all the different ways your business can advertise on Facebook Marketplace, and why this marketing tactic may or may NOT be right for

When businesses begin their marketing journey, most of them say the same thing. “I just want to show up on Google when they search for my service.” And that is exactly what SEO is here for. SEO stands for Search Engine Optimization. This tactic is all about leveraging and tweaking information already on your website, such as content or page titles, and tying it to keywords that your potential customers

Interested in Display advertising for your automotive business? Go beyond standard Programmatic display advertising by adjusting the content of the advertisement to what your potential customer has been researching! Dynamic Display is a turnkey solution to dynamically serve ads in your target market while they’re in the research phase of buying a new vehicle. These personalized ads are served in real time to users based on the keywords they search